Earth Web Technologies: Ultimate Guide to Digital Marketing Strategies
Digital marketing is a necessity for any business. What is digital marketing? Digital marketing is considered the umbrella term for all online marketing effort, as well as using modern and high-technological devices such as smartphones, tablets, desktops, laptops, and other computer systems. Businesses are leveraging their with the fast-paced nature of the online world and the high demands of customers. Based on studies, consumers have doubled the percentage of their online presence as compared to the percentage ten years ago.
What are the most common tactics and assets of digital marketing? The assets of digital marketing include the business website, interactive tools, blog posts, whitepapers and e-books, infographics, social media platforms (Twitter, Facebook, LinkedIn, Instagram, and others), lookbooks and online brochures, and branding assets such as fonts and logos. The different tactics of digital marketing are Search Engine Optimization or SEO, content marketing, inbound marketing, social media marketing, affiliate marketing, Pay-Per-Click, Native Advertising, email marketing, marketing automation, social media marketing, and online PR.
In order to obtain a higher ranking on Search Engine Results Pages or SERP, Search Engine Optimization or SEO should be utilized. This is a very effective approach to gain more visitors to the site or higher traffic, as well as leads, conversions, and sales. Content marketing refers to the process of creating and promoting assets, that aim to generate brand awareness, traffic growth, lead generation, and customers. Inbound marketing is a full-funnel strategy that attracts, converts, closes, and delights customers with the use of online content. Social media marketing refers to the brand promotion through content creation in various social media channels for the objective of driving traffic, increasing brand awareness, and generating leads for your business. On the other hand, Pay-Per-Click involves getting more traffic to a website by paying a publisher ever time the ad is clicked. Affiliate marketing is a performance-based marketing wherein you will receive a commission if you promote someone else’s brand or products and services on your website.
Native advertising are advertisements which are content-led as well as featured on platforms which are not paid. The examples of native advertising include BuzzFeed sponsored posts and native advertising. On the other hand, marketing automation refers to using a software with the aim of automating marketing strategies. It prevents repeating the tasks like sending emails, website actions, and social media actions. Now more than ever, the online world is everybody’s concern, msot especialy businesses, so come and discover your business potentials by visiting our wesite now.